Moral Code of Conduct
The basis for our business ethics is our Moral Code of Conduct which stems from the Golden Rule or the Rule of Reciprocity. Its simplicity encompasses all actions by all our employees.
"Every PURE employee, when faced with making a decision regarding an owner's home, shall place him/herself in the owner's shoes to ensure that he/she acts legally, reasonably and above all ethically."
This is so critically important for a prospective owner because there are areas too numerous to mention here where a builder can make decisions that potentially do the legal, but ethically the 'wrong thing' by the owner (most usually, to save a few dollars or get himself out of a tight spot), that she/he simply cannot contemplate occurring. These actions and decisions may not cause the house to fall down but may be experienced as degraded performance or premature aging of the fittings and structure, over many months or a few years down the track.
The "Golden Rule" says "Therefore all things whatsoever ye would that men should do to you, do ye even so to them" (Matthew 7:12 - attributed to Jesus of Nazareth - simply put 'do unto others as you would have them do unto you'.
The Rule of Reciprocity was present in the 'cradle of civilization' philosophies of ancient Babylon, Egypt, Persia, India, Greece, Judea, and China:
In the Upajjhatthana Sutta (AN 5.57), the Buddha states: "I am the owner of my karma. I inherit my karma. I am born of my karma. I am related to my karma. I live supported by my karma. Whatever karma I create, whether good or evil, that I shall inherit."
According to Buddhist theory, it is the real reason for your action, not the outward appearance of the action that determines the effect. If one professes to kindness but acts with greed, anger or hatred, then the fruit of those actions will bear testimony to the fundamental intention that lay behind them, and will be a cause for future unhappiness; and wealth so obtained sometimes cannot be enjoyed (AN.4.392-393)
"Never impose on others what you would not choose for yourself." – Confucius
"If one sows goodness, one will reap goodness; if one sows evil, one will reap evil"
The unenviable challenge however is yours as you try to decide whom you will entrust to build your home. The lowest dollar cost has been proven never to be a good advisor in this respect and buyers have their work cut out as builders offer $20,000-80,000 off their homes to attract buyer attention...or are they really? Trust your gut feel and don't make your decision based on a glossy brochure or sales pitch promises. Neither is a 'big name' a guarantee of 'peace of mind or good build'. We shall be happy to discuss PURE's unique homes and these aspects with you in person.
We hope that we shall win your trust; but if not, then we sincerely wish you the best of good luck with your build. A PURE home is not for everyone.
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